London — Chanel has added another destination to its UK tour, this time in Edinburgh, Scotland, where it will host a beauty pop-up highlighting its new lipstick Rouge Allure Velvet Nuit Blanche in March. This campaign is led by House His Ambassador Margot Robbie. .
The Rouge Allure Velvet Nuit Blanche pop-up will be held from March 9th to 30th at No. 8 Charlotte Square, a building designed by British architect and furniture designer Robert Adam.
Across two floors, visitors will be greeted by a guide and explore an immersive pop-up that includes a cinema where they can watch Nuit Blanche campaign films. There is an interactive digital clock and a backstage area where you can try on collections presented by Robbie.
Margot Robbie stars in the Chanel Nuit Blanche campaign.
Provided by Chanel
The house’s founder, Gabrielle Chanel, has strong ties to Edinburgh and was a frequent visitor during her association with the Duke of Westminster. Chanel and the Duke regularly went fishing, hunting and shooting in the Scottish Highlands.
Last December, the French fashion house held its Métiers d’Art 2024 show in Manchester, England, taking over some of the northern city’s landmarks for a three-day luxury and pop culture experience.
The first UK exhibition featuring French fashion designer Gabrielle ‘Coco’ Chanel at the Victoria and Albert Museum has been extended to January.
“Gabrielle Chanel. Fashion Manifesto” sold out within three days of opening and will run until March 10th.
In 2012, Karl Lagerfeld hosted a Métiers d’art show at Linlithgow Palace in West Lothian, just outside Edinburgh. (Linlithgow means “moist hollow lake.”) It was originally the royal residence of the Stuart family and the birthplace of Mary, Queen of Scots.