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From Hailey Bieber’s Lorde to Selena Gomez’s Rare Beauty, the world of celebrity beauty brands is big business. Beyoncé is currently launching her own hair care line, Cécred.
After teasing her fans (aka Beyhive) with her upcoming brand last May, renaissance The singer returned to her roots as she announced her first beauty brand.
A post posted to Instagram earlier this month was captioned, “Hair is sacred,” and the accompanying video is interspersed with archival footage from her mother’s old hair salon in Houston. Hair washes, braids, and clips of Beyoncé herself were sprinkled throughout.
Never one to do things by halves, the singer’s new hair care line arrives with the announcement of a world stadium tour and two new singles. texas hold’em and 16 vehicles – from the second half of renaissance The project is scheduled to end next month.
Is this the celebrity beauty brand that surpasses all other big name brands? Here’s everything we know so far.
What is Secred?
Secred sells hair care products inspired by Beyoncé’s mother, Tina Knowles-Lawson. The name is a combination of Beyoncé’s “Cé” and “sacred,” and the brand is said to combine modern science with timeless hair traditions.
When will Cécred be released?
After teasing the brand last May, Beyoncé announced on Instagram that Secred would be released on Tuesday, February 20th.
What types of products will be available?
Although the exact product lineup has not yet been announced, Secred has trademarked several products and services ranging from hair oils, shampoos, treatments, dandruff shampoos, vitamins, and hair growth supplements. The singer’s debut brand also trademarks styling tools, brushes and combs.
Will it be available in the UK?
Cécred will be available in the UK directly from its own site. To stay up to date, you can sign up with your email address today.
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