The 90s revival is still alive and well.
Pamela Anderson, a famous star of the era, collaborated with Smashbox on a campaign commemorating the original Photo Finish Primer. Aptly titled “Isn’t It Iconic,” the photo was taken by photographer Davis Factor, co-founder of Smashbox Cosmetics and inventor of Primer.
“Reuniting with Davis Factor for Smashbox’s latest campaign was fun, nostalgic, and playful,” said Anderson (who was recently named co-founder of skincare brand Sonsie and wears no makeup). said in a statement. The two have collaborated before.
In keeping with the ethos of Anderson (known for his animal welfare work), this formula is vegan, cruelty-free, and made with vitamins A and E. It costs $42 and is available at Ulta Beauty stores and online, as well as at Smashbox.com.
“This campaign is a bit of a throwback to the flashy ’90s that I lived and loved,” Anderson continued. “I’m honored to work with Smashbox to promote their classic vegan and cruelty-free primer. I’ve always admired original work, and this OG connection is a testament to the shared stories. , emphasizes projects rooted in mutual respect and trust.”
Pamela Anderson of Smashbox Cosmetics.
smashbox cosmetics offer
Born in a Los Angeles photography studio, Factor launched the brand in 1996, is based in Culver City, California, and is now owned by Estée Lauder. Primers, makeup base coats, were tools primarily used by professionals. In Hollywood, sets were done at the time to enhance the effect of makeup and make it last longer. Smashbox Cosmetics brought it to the masses and attracted a cult following. It currently ranks at the top of the list of prestige introductory books in the United States.
“I’ve always believed in the transformative magic of makeup, and working with an icon like Pamela Anderson is a testament to the power of beauty to push boundaries and celebrate individuality. This campaign is… “It’s a tribute to a time when creativity and innovation shaped the landscape of beauty, and takes us back to Smashbox’s roots, where every photo was a celebration of uniqueness and self-expression,” said Factor.
Smashbox Cosmetics said of the image: “Taking a cinematic approach, this campaign features a fake movie trailer featuring Pamela Anderson and a stylized movie poster.” “This creative endeavor encourages self-expression and empowerment. The pillars of Pamela and Smashbox stand firm.…By bringing together two iconic figures, this collaboration shows how she redefines self-expression through the transformative power of makeup, all in her own hands.”