In today’s conscious consumer environment, transparency and quality drive purchasing decisions. While the journey to embrace natural cosmetics typically begins with a positive first experience, navigating today’s unregulated market can be difficult for the average consumer. For the natural sector, labeling not only plays an important role in consumer education, but also improves industry standards and contributes to overall industry growth and advancement.
Because consumers can already rely on existing certifications to guarantee the naturalness of products. European Natural Beauty Award (ENBA) Bringing new perspectives to the table and representing the entire consumer experience. ENBA clarifies and simplifies the consumer decision-making process with a touch of luxury by guiding them to discover Europe’s finest natural cosmetics. A panel of international stars, the voice of European consumers, will critically evaluate the shortlisted products during his four months of awards ceremonies. To be eligible for review, products must contain at least 99% natural ingredients and be manufactured in Europe.
Instead of the previous product-to-product competition model, the 2024 edition of the European Natural Beauty Awards will adopt a new paradigm in which products will be evaluated on holistic quality criteria. All cosmetic products that reach a pre-set point level are eligible for ENBA’s Excellence Label.
New for this edition, an expert panel of industry experts including cosmetic chemists and beauty buyers will highlight and recognize the year’s most innovative and sustainable products. This change reflects the dynamism of the industry across Europe and will offer retailers and consumers a wider, curated selection of premium natural cosmetics.
Involvement of stars representing consumer tastes further increases influence. We hope that ENBA will also serve as a tool to increase awareness of natural brands and garner wider interest. Natural brands committed to excellence are asked to submit their brand registration for the He 2024 Award by April 30th. The 2024 award ceremony will be held on October 9, 2024. Mark your calendars.
author: Satu Mäkinen, Founder of the European Natural Beauty Awards
Published in BIOFACH & VIVANESS 2024 BioEco Actual Special Issue.
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