The Pokémon Company is bringing its hugely popular Pokémon Center pop-up store back to London for four days this April, with the promise of more exclusive Pokémon merchandise.
The Pokémon Center’s return to the UK will coincide with this year’s Pokémon Europe International Championship, which will be held at Excel London from April 4th to 7th. The store will be open at the venue from 10am to 8pm every day except Sunday, when it will close at 4pm.
Previous Pokemon Center pop-ups in the UK drew huge crowds, and it’s clear that the Pokemon Company is attracting similar attention this time around. Admission to the store is open to the general public and badges are not required for competitors or spectators, but it states that reservations are required even for participants wearing badges. More information about the booking process will be shared “closer to the event.”
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Once through the door, Pokémon Center visitors will be able to “sneak” purchase of “International Championship exclusive merchandise” and “selected Pokemon Center UK merchandise” and will be able to “sneak peek” at Pokemon’s official social media channels in the coming weeks. It is scheduled to be published.”
Previous Pokemon Center UK exclusives include Beefeater Pikachu and Roserade in 2022, and Pikachu wearing a suit and bowler hat in 2019. The latter was so popular that the Pokémon Company was forced to limit store hours and purchases. And the following warning: The 2024 ExCeL London event “may” have limited purchases in order to “get products to as many customers as possible”.