clock: Celebrating Black Beauty and Cosmetics
This year is Black History Month, and while this isn’t the only time to support Black-owned brands, it’s certainly a great starting point.
Today, a huge number of beauty companies are not only owned and operated by Black men and women, but are also backed by incredible founders who continue to build and serve communities of color.
Whether you’re looking for a long-lasting, rich lipstick that lasts all day long or a beautiful foundation that perfectly matches your skin tone, you’re likely to find a great Black-owned product for you. .
An added benefit is that many of these innovative products are available and can be found at some of today’s popular shops and mass retailers.
In case you don’t know where to start, “Good Morning America” tapped Allure Editor-in-Chief Jessica Cruel to spotlight the best Black-owned beauty products you can buy now and forever.
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More information: Black History Month 2024: See how stores are celebrating and giving back
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