What to expect from Dyson’s new Auckland pop-up and other exciting beauty-related openings

A new identity for a holistic skin studio, a big move for waxing experts, and more.

It would be nearly impossible to document every move within the beauty industry over the past year, as 2023 has been a tumultuous time at best for service providers.

But there was beauty in it
Many brand founders are using this disruption to get their feet back on the ground, so to speak, reevaluating their spaces (and services) and aiming to get back in the fray in 2024. .

One such brand is Kumo (formerly known as Skinography). The brand has undergone a physical and immaterial transformation by founder girlfriend Kate Michelmore, presenting a reimagined skin studio and retail space at its Jervois Road home.

The other is a grooming facility called Rubywaxx. We’ve called the heart of Auckland CBD our home since our founding, but have now moved across town to a cozy loft-style space off Ponsonby Road.

Here we highlight some of the brightest new openings, impressive rebrands and quiet studio reveals across Tamaki Makaurau.

Dyson Demo pop-up at Westfield Albany

On January 29, Dyson unveiled its first-ever New Zealand Dyson Demo Store in the form of an immersive pop-up experience within one of Auckland’s busiest shopping precincts.

It’s the latter (of course) that we’re most excited about. Dyson stylists are on hand to provide personalized hair health consultations, with helpful advice on tools and attachments to suit your hair type and styling needs.

Complimentary styling sessions are also available on a walk-in basis (very useful if you’ve already invested in an Airwrap but are wondering how to perfect your technique).

“Dyson operates more than 250 Dyson stores around the world and our first Dyson Demo pop-up in New Zealand adds to our ambitious growth plans for the future. The space, together with the Dyson direct-to-consumer online store, forms part of our growing ambitions in direct-to-consumer, giving consumers the opportunity to discover Dyson technology through both the virtual and physical worlds.” says Roland Krueger of Dyson. CEO.

Dyson Demo, Westfield Albany, 219 Don McKinnon Drive, Albany. Open daily from 9am to 6pm, Thursdays and Fridays until 9pm, and Sundays from 10am to 5:30pm.

Hooked Hair marks a new beginning for Roxy alumni

Like Hooked Hare in Mount Eden, it is home to three Roxy alumni: Katie Hook, Israel Brittencourt, and Tessa Burlison.

A few doors down from iconic gig venue The Power Station, Hooked is a light-filled nook that promises a modern salon experience, where you can nibble on a homemade chocolate crust while waiting for your color treatment. .

Whether you’re looking for highly saturated universal color, glossy extensions that add body and length, or nearly imperceptible highlights that blend seamlessly into your natural hair, the team at Hookd are experts in their field.

Hooked Hare, 29D Mount Eden Road, Grafton.

The Skinography chapter concludes with the launch of Kumo Concept Store and Skin Spa.

It’s been five years since renowned skin specialist Kate Michelmore opened the doors to skinography, first in Orakei Bay Village and then in Jervois Road, Ponsonby. But now the brand as we know it no longer exists and the spider’s journey begins.

Kate’s self-founded skincare brand, Kumo, has its roots in cosmetic chemistry and now forms the basis of a reimagined skin studio and concept store in the same location where Skinography once stood.

“Moving to Kumo is more than just a name change. It reflects our dedication to providing an unparalleled skin care experience. Our mission is to help individuals It’s about embracing your natural beauty and empowering you to cultivate glowing, healthy skin,” Kate says of the rebrand.

With 20 years of experience in the industry, Kate has worked with clients suffering from reactive skin concerns such as barrier disorders, eczema, atopic dermatitis, hormonal acne, and menopausal skin conditions. , strived to develop unique skin care products.

Her explorations led Kate to immerse herself in the world of cosmetic chemistry, utilizing blends of natural, bioactive, and medical-grade ingredients to construct results-driven formulas.

“Kumo’s flagship retail space and skin spa in Ponsonby will continue to offer the same exceptional facial treatments that Skinography has become known for, with a focus on the holistic health of its customers. “From the tranquil treatment room to the inviting retail area stocked with Kumo’s full range of skin care products, this space has been meticulously designed to provide a seamless and healthy experience.” say.

Kumo Concept Store & Skin Spa, 23A Jervois Road, Ponsonby.

Waxing experts move around town

After 25 years in business, Rubywaxx has moved across town to a state-of-the-art new clinic in Ponsonby’s iconic All Saints Shopping Center. This express waxing specialist was founded in 1997 by Ruby Francis, but in 2017 he sold to Deb Barham.

Designed by Oakland-based studio Material Creative, the space features three boutique rooms, two for grooming appointments and one for microblading, cosmetic injections, IPL, facials and more. For long-term treatment.

Rubywaxx, 14/282 Ponsonby Road, Ponsonby.

A new look for East Day Spa

Auckland’s iconic East Day Spa underwent a makeover of sorts last May, transforming its flagship location in the heart of the CBD into a sophisticated space befitting its exclusive treatment menu.

Renovations extend to a new state-of-the-art tepidarium with five Italian stone loungers that emit gentle heat, allowing you to enjoy up to 30 minutes of bliss.

East Day Spa, The Grand by Skycity Level 3/90 Federal Street, Auckland CBD.

Face Place commercialized

Late last year, The Faith Place revealed it would close its Britomart clinic in early 2024 and make way for its new Commercial Bay clinic.

Although details were kept to a minimum, the e-newsletter revealed that the upgraded and spacious environment will only serve to complement the state-of-the-art beauty treatments taking place inside. . Watch this space.

From the best new releases to the products we’re proud of.