India’s health and fitness sector is undergoing significant digitalization and technology adoption. Aiming to bridge the gap between esports and real-world sports, Bangalore-based startup Games Theory uses data, analytics, and community building to give recreational sports more life .
“After experimenting with fitness innovations, we have come to the conclusion that fitness inherently lacks excitement. Sport, unlike fitness, requires no effort and is fun. To bring out the real excitement, you need to play against an equally skilled opponent. This breakthrough bridges the gap between virtual and physical play, allowing you to play on a real court. It was a unique fusion of a video game-like experience that was played by players,” said Sudeep Kulkarni, Founder and CEO of Games Theory.
The company wants to bring back the essence of gameplay, as fitness games like badminton, for example, have become laid-back and less competitive.
“Taking inspiration from video games, we understand the importance of challenge and matched skill opponents. “We aim to make it a natural byproduct. We also give users and young athletes access to pro-level technology for daily improvement,” he says.
The company collaborates with sports figures such as tennis star Rohan Bopanna and sports institutions such as the Phelps Academy of Swimming.
smart coat
Artificial intelligence, machine learning, computer vision, computing, wearables, and fitness technologies are some of the innovations in game theory. At the heart of this is a proprietary technology built by the company that turns regular coats into “smart coats.”
Smart courts essentially blend aspects of the real and virtual sports worlds, including scores displayed on a large screen and the voice of a virtual referee calling out the scores. Smart Court can also deliver game video in broadcast format immediately after the game ends.
“The company employs deep computer vision technology to analyze games. This can provide detailed statistical information currently only available to professional athletes. The data serves as input for skill evaluation algorithms and matches It is used intelligently in the making. This accuracy comes from millions of data points,” says Kulkarni.
The company plans to build multiple centers in Bangalore covering sports such as badminton, tennis, soccer and swimming. It plans to open 200 badminton centres, 20 swimming facilities, 20 squash courts, 30 soccer fields and 40 pickleball centers in Bangalore within the next 12 months.
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