Swift’s presence at the big game cheering on her boyfriend, Chiefs tight end Travis Kelce, is expected to draw a larger percentage of female viewers than usual.
For some, the ads that air during the Super Bowl are more appealing than the game itself. And for generations, such ads have centered around masculine products like beer and trucks.
Breakout may look a little different this year, as beauty brands make big purchases in preparation for the year’s most-watched sporting event.
why? Taylor Swiftof course.
The pop sensation has been captivating crowds ever since she was first spotted cheering on her new boyfriend, the Chiefs tight end, at a Kansas City Chiefs game, but not all of it in a positive way. . travis kelsey.
Now that their romance is firmly established, Swift’s appearances at the big game are dominating Super Bowl headlines, which are expected to attract a larger-than-usual female audience.
Brands are also responding.
Elf Cosmetics is supporting the first-ever national Super Bowl ad. According to Axios. The ad reunites the cast of Suits, which was the most streamed show of 2023.
NYX Professional Makeup will launch a Super Bowl commercial as well. Cardi B and other powerful women.
Dove has advertised at the Super Bowl in the past, but not since 2006. The company is stepping up its efforts again this year.
But before you get too worried about the NFL turning pink for reasons other than breast cancer awareness, rest assured that you’ll still see plenty of beer and junk food ads. Coors Light, Budweiser, and Michelob Ultra advertise as well.
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