Volkswagen of America celebrates 75 years in the U.S. with Super Bowl ad harvey the love bug There are also plenty of other pop culture highlights to choose from.
The 60-second commercial (watch the two-minute extended version above) will air during the third quarter of Sunday’s game on CBS, as well as on Univision’s Spanish-language television broadcast. Paramount charges him as much as $7 million for his 30 seconds of commercial time in the game, so it’s a huge investment for the automaker.
The spot is titled “An American Love Story,” set to Neil Diamond’s 1971 hit “I Am… I Said.” The film is directed by Lance Acord, who also directed Volkswagen’s 2011 commercial “The Force,” a popular spot featuring a boy wearing a Darth Vader helmet.that part Star Wars The iconography is a plethora of pop culture references that pop up as the commercials roll, from the German brand’s arrival in the United States in 1949, to the rounded-rectangular VW buses that carried surfers and hippies in the 1960s and ’70s, to today’s electric cars. This is one of the references. .
The black and white image gradually changes to color, and scenes from Disney movies are displayed. harvey the love bug While the franchise has had some notable appearances, the 2005 Lindsay Lohan installment seems to have been MIA.clip from simpsons In this game, Bart and Lisa are playing “Punch Buggy.” This is a backseat game centered around finding his VW Type 1 (which became known as the Beetle or Bug from its inception) on the street.
Ahead of the game, a long cut of the ad will debut Friday during a media preview for this year’s Chicago Auto Show. It will also be featured on a mobile app for current VW owners. After the game, a 60-second version will be released online and on social media to further enhance the 75th Anniversary promotion.