It’s common for lifestyle brands to venture into the beauty space. But that’s not the case with Refy. The fast-growing beauty brand has launched an exclusive limited edition collection of lifestyle items under the Refy Curated label, along with the debut of its first mascara, Lash Sculpt.
And to showcase its range, Refy is opening a pop-up concept store in Covent Garden, where ‘The Exhibition’ will run from 16th to 28th February.
Refy Curated is a collection of “high-quality, luxurious pieces.”
Under the recent hire of Christopher Kane’s former head of design, Daniel Carrigan, Leffi uses chrome and metals to “go beyond their reflective properties and create accessories that are pieces of art in their own right. , we explored how these could be molded.” art”.
The collection also includes shirts and sweats made from luxurious fabrics, as well as vests and dresses woven from bespoke recycled materials. Consisting of ready-to-wear, couture, and bespoke pieces, featured items include a cut-out his coat, a black dress, and a unique handmade metal dress.
The space will also showcase the brand’s latest campaign, “You Are The Art,” which is described as “an exploration of the human form and the inspiration behind the curves of the Lash Sculpt applicator and the development of Refy Curated.”
We say it will be an immersive experience where the customer becomes the art themselves.
“More than just a celebration of beauty, this space takes visitors on a journey to the intersection of wearable art and innovation, bringing together luxury fashion and lifestyle pieces in this capsule collection that adorns the body and… , designed to enhance your lifestyle and empower you to be your most confident self.”
Jess Hunt, founder of Refy, said: “Our creatives and campaigns are always more than just beauty shoots, and always embody the full Refy lifestyle.Curated brings that…aesthetic to real life, so our customers can fully embrace the brand. It makes it immersive.”
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