London Essence Co., the Britvic-backed premium mixer brand, has announced a complete refresh of its brand portfolio.
The new look for the London Essence range comes on the heels of being voted the #2 Top Trending Mixer and #2 Best Selling Mixer by this year’s World’s Best Bartenders. The rollout of new packaging across the brand’s tonic and mixer range begins with the launch of a new 250ml slim can format, which will be available in single-serve cans on the shelves of major retailers including Waitrose, Tesco and Asda from February 11 To do.
The new design is a label with the brand mark surrounded by a white square, a “proof of elegance and authority.”
The launch of the 250ml slim can format supports London Essence’s ambition to offer a wider range of consumption options. Comprised of London Essence craft sodas in Pink Grapefruit, White Peach & Jasmine, Raspberry & Rose, and Aromatic Orange & Fig, the new format will be available in supermarkets as well as foodservice, cafes and delis from March. (RRP £1.45).
Ounall Bailey, co-founder of London Essence, said: “We are delighted to unveil this beautiful new design as part of a brand refresh that takes inspiration from London and our exposure and celebrates the creativity at the heart of the brand” to global tastemakers. This, he believes, will result in a more recognizable identity across multiple touchpoints, increasing the brand’s impact and recognition, especially as he expands new opportunities with the 250ml slim can format. . We are proud to build on the momentum and global growth of our recent London Distilled campaign by continuing to bring new perspectives to the premium mixer category this year. ”