Apprenticeship 2024: Meet the candidates
Amina Khan
Profession: Pharmacists and managers
position: ilford
Amina has been a qualified pharmacist for over 10 years, during which time she has built a successful skin care and supplements business.
floe edwards
Profession: recruitment consultant
position: London
Flo revealed that she is preparing to start her own consulting company and work on Lord Sugar.
Forso Farade
Profession: Project manager
position: manchester
Ms Forso has described herself as the “Mary Poppins of business” and said her goal is to run the first social enterprise to secure an investment from Lord Sugar.
maura russ
Profession: yoga company owner
position: wexford
Maura brings a yoga teacher edge to her look.
Nur Bouziane
Profession: jewelry company owner
position: liverpool
Noor, the ambitious owner of a fine jewelry company, has vowed to generate large sums of cash for Lord Sugar thanks to the unique nature of his business.
Onyeka Nweze
Profession: Certified company secretary
position: London
Onyeka revealed that her plan is the first technology venture investment made by Lord Sugar in the 18 series.
rachel woolford
Profession: boutique fitness studio owner
position: leeds
Rachel has been business-minded from an early age and has extensive experience managing work independently. Not only does she share her hard work at the office, but she also shares her achievements in fitness on her social media, including completing the 2019 New York Marathon.
raj chohan
Profession: mortgage broker
position: remington spa
Despite being a grafter, Raj admits he is determined to have fun at his job – as evidenced by his fun-looking Instagram account. A self-confessed “dog with a bone” when it comes to achieving her goals, she targets gaps in the market and does whatever it takes to succeed.
Sam Saadet
Profession: Prenatal and postnatal fitness coach
position: essex
Sam revealed that her friends call her a real Del Boy because she is a “parts wheeler dealer” and has an eye for bargains. Her online fitness coach, which focuses on mothers and mothers-to-be, wants to prove her business smarts to Lord Sugar.
Dr. Asif Munaf
Profession: wellness brand owner
position: sheffield
Asif boldly describes herself on her resume as “beauty, brains, body and business.” The Qualified Physician’s business plan focuses on vitamins and supplements.
jack davis
Profession: Director of Recruitment
position: bristol
In addition to his work as a Recruitment Director, Jack also works as a food critic and is ready to tackle challenges with a variety of knowledge and skills.
Oliver Medforth
Profession: sales executive
position: yorkshire
Oliver has market sales experience and is looking forward to a prestigious sales role. He is often seen on social media promoting his products, especially his gin series.
paul bowen
Profession: Pie Company Director
position: Lancashire
One of two Pie Company professionals involved in this process, Paul is proud of his work with high-profile clients such as Manchester City Football Club.
Dr. Paul Mida
Profession: dental group owner
position: leeds
Paul began practicing using whatever resources he had. No stranger to extensive learning from his studies as a dentist, Paul intends to learn everything Lord Sugar can teach him about investing and the world of business.
phil turner
Profession: pie company owner
position: Bognor Regis
Phil was awarded the Supreme Pie Champion in 2020 for his family-run pie business that dates back to the 1930s. He wants to prove himself to Lord Sugar and start making his real dough.
steve darken
Profession: business consultant
position: London
Steve claims he shares Lord Sugar’s sharp mind and sense of humor. He consults for “some of the world’s largest companies” and is poised to serve on the board.
Tre Rowe
Profession: Music and Wellness Entrepreneur
position: London
Tre had previously achieved fame, including with a UK garage band called Architechs. His Instagram account features Simon, a figure in showbiz, including his snaps with Cowell and Emily Ratajkowski.
Virdi Singh Mazaria
Profession: Music producer
position: leicester
DJ Virdi wants to introduce Lord Sugar to a world of music that hasn’t yet invested in it. His life is certainly full of luxury as he frequently shares snaps of himself on flash holidays and in front of expensive motors.