Lee Ji-eun, known as IU, recently attended the Seongsu-dong Double Wear Square pop-up event hosted by Estée Lauder. This event started on Friday, February 2, 2024 and ended on Sunday, February 4, 2024. The event location was Plan Transsons Flagship (13, Training Center 11-gil, Seongdong-gu, Seoul).
Many Korean celebrities such as Wi Ha-joon, Bae In-hyuk, and Lee Chan-hyuk also attended the event. However, due to her impressive visuals at the Estée Lauder event, fans’ eyes were mainly focused on IU. Many media outlets attended the event and shared various photos of the singer along with other Korean celebrities.
Estée Lauder also shared photos and videos of the Korean singer posing with the brand’s newly launched products. Fans who saw the singer’s new photos are surprised. They are so impressed with her visuals that they call her the “Goddess of Beauty.”
Fans are obsessed with IU’s new visuals for Estée Lauder’s Double Wear Square pop-up event
IU is one of the most popular and successful Korean solo artists in both domestic and international markets. She is a talented singer-songwriter, composer, and actress. Dream High, My Mister and Hotel Deluna are some of her best works as an actress. Some of her best song albums are: LILAC, love poem, contemporaryand many more.
Compared to other Korean artists, IU has less involvement with fashion and luxury brands. Since 2022, she has been a brand ambassador for Gucci, but she hasn’t done anything else. However, many magazine brands featured her on their magazine covers and as the face of the month.
Estée Lauder Korea also recently invited her to its new pop-up store featuring its Double Wear Makeup Collection. For the event, the Korean actress wore a simple off-shoulder long-sleeved white short dress and beige pump heels. Her hairstyle is also simple with just a side part and her bangs.
Fans are impressed with her new visual. According to her fans, she looked simple yet elegant at the event. People also complimented her new brown hair tone, and netizens say she always rocks any style. Here are some of the comments and X posts on Instagram.
IU’s attendance at Estee Lauder Korea’s new event has fans speculating that she will become the luxury skin care and makeup brand’s new brand ambassador. Unfortunately, there is no official news regarding this yet.
Currently, fans are looking forward to her new drama When life gives you oranges With Park Bo Gum.