The announcement was made at the annual 15 Percent Pledge Gala in Los Angeles, California, and the grant recipients were Artemis Patrick, President of Sephora North America, and Danessa Myrix Beauty Founder. – Presented by Mr. Myricks.
The Sephora Beauty Grant is a $100,000 award and one-year mentorship program designed to support and empower Black-owned luxury beauty brands in the United States. This grant reflects the retailer’s continued commitment to creating something for everyone in beauty and requires at least 15% of major retailers’ shelf space to be dedicated to dedicated shelf space. It is part of an ongoing partnership with the advocacy nonprofit Fifteen Percent Pledge. to black-owned businesses.
In June 2020, Sephora became the first major retailer to earn the 15 percent pledge and has since doubled its selection of Black-owned brands, including hitting the 15 percent benchmark in luxury hair care last year.
Founded by Malaika Jones and co-founders Ty Beachum and Nia Jones, Brown Girl Jane was one of more than 275 grant applicants evaluated based on brand vision, product, values, and historical impact, among other things. The winner was selected from among them. Founded with a shared passion for creating fragrances that celebrate the beauty and diversity of Black women, Brown Girl Jane is known for scents that utilize clinically researched mood-enhancing technology. All made with ethically sourced, sustainable, cruelty-free, and vegan scents. material.
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