F1 Academy and beauty brand Charlotte Tilbury have announced a partnership for the 2024 season.
Charlotte Tilbury branded #3 car will be driven by Rodin Motorsport’s Laura Lovin Fosse at F1 Academy (Image source: @F1academy on X)The all-female racing series’ partnership with a female-founded beauty brand aims to empower women in motorsport and raise the profile of female racing drivers.
As part of the partnership, Charlotte Tilbury will be responsible for the livery of the newly announced Rodin Motorsport car, driven by Laura Lovinfosse.
“I am very happy and proud to be joining Charlotte Tilbury, managed by Rodan Motorsport Team,” said Lovinfosse. “I’m really looking forward to the season starting and we’ve worked a lot with the team. We’re ready to compete!”
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“At F1 Academy, we want young women and girls to have the confidence to continue pursuing their dreams, even when the odds are against them,” said F1 Academy Managing Director Susie Wolff.
“We are on a mission to transform access to sport, celebrate the industry’s trailblazing female pioneers and inspire a new generation of young women to pursue a career in motorsport.
“We are thrilled to partner with Charlotte Tilbury, a brand whose values are so close to ours. They believe in our mission and are excited to introduce a new audience of young women to the opportunities available in our sport. We would like to thank Charlotte for making this possible. Our message is simple: have the courage to make your dreams come true.”
Charlotte Tilbury, founder, president, chairman and chief operating officer of the company, commented: “Enabling everyone, wherever they are, to unlock the magic of confidence has always been my passion and purpose, and it is a value that Susie Wolff and F1 Academy share.
“My brand was created for everyone, everywhere. As a female founder, I’m thrilled to be the first beauty brand to support these powerhouse drivers through a partnership with the F1 Academy. We stand proudly behind the amazing young women who are making waves in the fast-paced world of F1.
“Motorsport has many female fans and F1 Academy drivers are already increasing representation and diversity in the sport. With this partnership, we will be able to leverage our global platform to support this new generation of We aim to develop fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women.
“This partnership celebrates the strength, determination and undeniable power of female excellence. It’s all about winning and a ‘dream it’ mentality. I always say that you can create your own destiny. That’s why we made it the empowering slogan of this partnership. That’s what’s on display in the F1 Academy’s race cars. Get ready to run towards your dreams, my love, and carve your destiny! ”
Feature image credit: F1 Academy